Close your eyes and imagine the last baseball game you attended. The smells of popcorn, peanuts, beer and grass take you back to that warm summer day, watching the home team play their heart out. Many of the residents of the Hebrew Home at Riverdale, a non-profit nursing home in the Bronx, are Bronx born and raised – and diehard Yankees fans yet haven't been to Yankee Stadium in decades.
Through a new exhibition opening on March 19, they will soon be virtually transported back to the days of DiMaggio and Berra via a unique sensory experience.
The Hebrew Home is installing six baseball inspired scents in its "Yankees Dugout” exhibit, including beer, grass, popcorn and hot dogs, thanks to a new partnership with International Flavors & Fragrances (IFF) and Scent Marketing.
“Research tells us that scent and memory are intimately linked because smells and experiences are closely connected,” said David V. Pomeranz, Chief Operating Officer of RiverSpring Health, the Hebrew Home’s parent organization. “We are grateful to the IFF team for bringing the excitement of baseball to life in this engaging way.”
“We are in the business of discovering new and more meaningful ways to touch and inspire people.,” said Andreas Fibig, CEO and Chairman of IFF. “ What the Yankee Dugout exhibit proves is that, in a very real way, scent has the power to help stir memories and the emotions they bring – bridging an otherwise impossible gap for the residents. I am proud to see that our expertise in scent can have such a positive impact on the well-being of people.”
The idea behind these scents is that with a push of a button, nursing home residents can experience Yankee Stadium in a whole new way.
The Home will incorporate these smells therapeutically – engaging residents in programming and activities at the Yankees Dugout that incorporates the scents of baseball — From poetry groups to art expression.
About the Hebrew Home at Riverdale
Celebrating its 100th anniversary, RiverSpring Health, the parent organization of the Hebrew Home at Riverdale, is a nationally recognized non-profit senior healthcare organization which celebrates healthy aging through innovative programs and services. RiverSpring Health cares for 13,000 older adults daily through managed long term care, assisted living, rehabilitation services, senior housing and the internationally renowned Hebrew Home at Riverdale.
International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext Paris: IFF) is a leading innovator of sensorial experiences that move the world. At the heart of our company, we are fueled by a sense of discovery, constantly asking “what if?”. That passion for exploration drives us to co-create unique products that consumers taste, smell, or feel in beloved foods and beverages, iconic fine fragrances and household goods, as well as indispensable personal and skincare products. Our 7,300 team members globally take advantage of leading consumer insights, research and development, creative expertise, and customer intimacy to develop differentiated offerings for consumer products. Learn more at www.iff.com, Twitter, Facebook, Instagram, and LinkedIn.